WHAT IS A BUSINESS PLAN?
1. UNIT 10. Текст «WHAT IS A BUSINESS PLAN?», стр. 106-107 читать, переводить, выписать незнакомые слова.
2. Выполнить упр.
Учебник: Агабекян И.П.
А23 Английский язык для менеджеров/ И.П. Агабекян, —- Mосква: «Проспект», 2019 — 352 с (Высшее образование).
TEXT 2. WHAT IS A BUSINESS PLAN?
A business plan is a design of your company, presented in standard business format that is logical and well documented. A good business plan is also:
■ A strategic vision of your company
■ Your most important communication tool
■ A document to obtain working capital and/or investments
■ A tool for planning, measuring and improving performance
■ A basis for sound decision-making
■ A way to motivate employees
Why is a Business Plan important?
The success of your business depends largely upon the decisions you make. A business plan distributes resources and measures the results of your actions, helping you set realistic goals and make decisions.
Lack of planning doesn’t allow making future decisions and actions you must take to run your business successfully. On the other hand, a sound plan can act as:
■ A reality check. The process of putting together a business plan forces you to take an objective, critical, unemotional look at your business project in its entirety.
■ An operating tool. Your written business plan is an operating tool which, when properly used, will help you manage your business and work effectively towards its success. Your business plan will allow you to set realistic goals and objectives for your company's performance, and will also provide a basis for evaluating and controlling the company's performance in the future.
■ A message sender. The completed business plan communicates your company's ideas to employees, outside directors, lenders, and potential investors. A business plan helps you do that in an organized manner. Also, the process of planning helps you determine if your vision is realistic, and tells you what you need to do in order to achieve it.
■ A motivation tool. The development of your business plan is one of the best ways for you to communicate how well you understand your business and describe your vision of your business. Without proper planning, it becomes impossible for you to get all of your employees to understand the goals and objectives of business. It is impossible to motivate people when they do not know where they are going or what they are trying to achieve.
■ A management development tool. Putting together your business plan will help you develop as a manager because it can give you practice in thinking and understand the problems about competitive conditions and situations that are or may be beneficial or harmful to your business.
Assignment. Answer the questions:
1. What aspects of business are reflected in a business plan?
2. Why is a business plan a universal tool?